Name of Magazine: NME
Typical age of reader: 23/24
Typical gender of reader: Male 74% - Females 26%
Income/social economic class: Upper and Lower Middle Class
Favourite bands/artists: Paramore, Fall Out Boy, All American Rejects
Attitude to life: Very loyal, “I can trust it”, “It’s full of facts that we should all know but don’t but we do now thanks to NME”
Spend money on: £152 on footwear, £532 on clothes, £66 on DVD’s, £170 on digital cameras, £1229 on music equipment- typical average spend per year
Typical fashion/clothes: Individual and alternative. Don’t follow the crowd.
MOBILES
• NME readers are influential when it comes to mobile phones.
• They are over twice as likely to convince friends and family about what mobiles to buy.
MUSIC
Not surprisingly NME readers are completely obsessed by music. Reader research has demonstrated that they rely on the editorial and the ads to keep them up to date with new music. This knowledge then makes them the authority in music in their peer group.
FILMS
NME readers enjoy watching films, both in the cinema and at home. They tend to buy a new DVD every month (higher than the national average)
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