Readership Profile - MOJO

Name of magazine: MOJO

Circulation

79,345 (Jan-Jun '13)

Readership
220,000 (Jul-Dec '12)

Gender ratio: female-26.9%  male-73.1%
;59.5% of ABC1 profile

MOJO4music information:

• 209,000 unique users
• 460,000 page impressions
• 18,000 email subscribers
• 49,600 Twitter followers
• 32,000 Facebook fans

Monthly readership respecting ‘world class journalism and iconic photography’

Readership wanting ‘high brand values and integrity. A carefully crafted musical archive covering the very best of music across genres. From classic and modern rock, folk, soul, country to reggae, electronic and experimental. It prefers to celebrate quality over popularity – music that will stand the test of time.’

Readership want a magazine that is packed with insight, passion, and revelatory encounters with the greatest musicians of all-time, be they established or emerging musicians. The magazine is loved by its readers and artists alike because it engages them on the subject they love the most: music itself.

Readership wants a  definitive cover feature on an iconic act; a bespoke CD (especially compiled by the editorial team or a major musician in MOJO’s world);  the famous reviews section, the Filter, which brings you 30 pages-plus of the best of that month’s music, both classic and contemporary.

The readership wants information and input from guest editors e.g. David Bowie, Noel Gallagher. They want information a magazine that can provide breadth and iconic status among musicians e.g. The Beatles, Led Zeppelin, Laura Marling or from Fleetwood Mac to Flying Lotus.

Readership enjoy brand extensions eg Cambridge festival; Greenman; MOJO honours list

Readership wants daily downloads from www.mojo4music.com for a daily updates and gossip.

Magazine publishers do a great deal of research to ensure they deliver a product that meet the needs and requirements of their target audience. This information will influence all aspects of the production through typography to photography to features and freebies.