Saturday, 4 January 2014
Friday, 3 January 2014
Thursday, 19 December 2013
Research on the importance of typeface
The typeface I choose is one of the most important decisions I will make about my magazine. I need to make sure that the reader can understand the messages I am denoting. Typography (Typography is the art and technique of arranging type and the space around it) is important because it is used to connote/ convey a specific mood or feeling e.g. a cursive font can be light-hearted but a stronger, bolder font is used to show readers that you should be taken seriously. The font will convey to the reader if I am professional, Modern, Traditional etc. the layout of the typeface and imagery can change the reader’s mind, belief and interest.
I need to think about the typography:
Layout
- A standard layout has one or
two columns, but if I want to stand out and keep the reader interested, I may
want to try three to five.
- I need to use a variety of sizes
to keep the layout engaging.
- Layout should be clutter free,
clean and reader-friendly.
- Another important factor is
type alignment. For example, everything left justified is an industry
standard and traditional in ads. Remember to stay consistent when aligning
your text.
- Use correct spacing and make sure all my type is legible. I need to look at ‘leading’ (space between baselines of text) and ‘kerning’ (space between letters). Too much white space in between letters may be distracting, while too little space will feel crowded.
Colours
Colours must go well together.
I must look at contrast between the type and the background to make sure
that the text is legible. Font
Is the font saying I am traditional or serious (eg serif fonts) or more modern and unconventional (a san-serif font). Font such as Comic Sans can be seen as fun and can appear “cheap”.
Colour Research
- Cool Colors
- Cool colors are said to make you feel relaxed, calm, tranquil and
rejuvenated. That's why cool colors are used for spas, hair salons,
vacation websites and commercials for companies that want their products
to calm you. The color green is said to make you feel fresh and healthy.
Lighter, airy shades of green--such as cucumber, light lime and mint--are
said to have a calming effect. Deeper, richer greens symbolize wealth and
prestige.
The color blue is not only supposed to make you feel
comfortable and calm, but also trusting and secure about the company using that
color. Typically, banks and financial institutions use greens and blues in
their advertising to make you feel that your money is in good hands. Purple is
used less often in advertising. Violet makes a product feel sophisticated and
royal.
- Warm Colors
- Warm colors are said to make you feel more energetic, happy, alive
and vibrant. Pink is one of the most recognizable colors for femininity,
playfulness and excitement. Almost all girls' products and advertising
include the color pink. The color red is said to increase your heart and
respiration rates. Because of this, red is often used as a color for
passion or danger--or sometimes both.
Yellow is eye-catching, which is one reason it's used
in advertising and in-store marketing. Yellow makes you feel sunny, warm and
happy, whereas orange makes you feel young and healthy. When advertising
luxurious or expensive items, many companies will use the color gold--the color
of wealth, prosperity and affluence. The simple color brown symbolizes
durability, stability and hard work.
Black and White
- Many people think of black as the color of death and white as the
color of innocence. But in marketing and advertising they take on
different meanings. Black is the color of sophistication, power and
class. Black is often used promote a bold and luxurious product. In
advertisements and commercials for luxury cars, almost all the featured
cars are black.
In the advertising world, white is the color of
cleanliness, crispness and simplicity. In a hotel room the bedsheets, towels,
robes and even some comforters are always a crisp white. Many hotels use white
linens because they evoke feelings of cleanliness.
Information from ehow: ‘Important Colors in Advertising a Product’ by Andrea Griffith
Considerations for my front cover
Considerations for my front cover
Female and male, 15-35.Majority would be students
Rhythmix
readers wear skinny jeans, logo/band t-shirts, checked shirts, plimsolls,
Converse, Vans, Doctor Martens
Shop at
stores like Topshop, Urban Outfitters, H&M, Asos, H&M, Monki, Rokit,
HMV and charity shops• Likely to play an instrument like the guitar, drums,
bass
House
style- to give my magazine a specific look so the reader can tell that it is my
magazine.
Rhythmix
magazine - masthead on the top left position.
The
artist/band-positioned centrally and in a large form.
Main image, the mis-en-scene (especially costume) is significant because it’s part of what conveys the overall vibe and genre of the entire magazine.
o
Casual clothing- often
jeans, Hoodie or a T-shirt with messy hair. Clothes are frequently of a dark
colour.
o
Expression- artists can
appear removed and often have little facial expression
o
Props- often this is a
musical instrument and frequently a guitar
o
Shot types-close up
o
Location and setting-
mostly in the town rather than in the country- could be anything from a park
bench to a street scene to a courtroom
o
Lighting- mostly a natural
or a dark light- again depends on the mood of the song
o
Positioning- lead singer is
placed centrally and to the front to engage with the audience and for increased
recognisability
o
Editing- often uses
straight cuts which can suit particularly indie rock music
The main image always follows the colour scheme.
The top 1/3 of the magazine is the only part seen on newsstands, therefore for this reason mastheads are always put on the top 1/3 and also this is the purpose of skylines.
Pugs increase the visual quality of the magazine and encourage the reader to buy the issue.
Barcodes, datelines and price lines act as extra general information for the reader.
The
graphics tend to be limited to three colours in order to make the page easy to
read, attractive and still conforming to the genre and style of the magazine
My title is: ‘Rhythmix’.
My slogan is: ‘Rhythmix- feel the
vibe’
Monday, 9 December 2013
Hand drawn draft- Double page spread
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