- Cool Colors
- Cool colors are said to make you feel relaxed, calm, tranquil and
rejuvenated. That's why cool colors are used for spas, hair salons,
vacation websites and commercials for companies that want their products
to calm you. The color green is said to make you feel fresh and healthy.
Lighter, airy shades of green--such as cucumber, light lime and mint--are
said to have a calming effect. Deeper, richer greens symbolize wealth and
prestige.
The color blue is not only supposed to make you feel
comfortable and calm, but also trusting and secure about the company using that
color. Typically, banks and financial institutions use greens and blues in
their advertising to make you feel that your money is in good hands. Purple is
used less often in advertising. Violet makes a product feel sophisticated and
royal.
- Warm Colors
- Warm colors are said to make you feel more energetic, happy, alive
and vibrant. Pink is one of the most recognizable colors for femininity,
playfulness and excitement. Almost all girls' products and advertising
include the color pink. The color red is said to increase your heart and
respiration rates. Because of this, red is often used as a color for
passion or danger--or sometimes both.
Yellow is eye-catching, which is one reason it's used
in advertising and in-store marketing. Yellow makes you feel sunny, warm and
happy, whereas orange makes you feel young and healthy. When advertising
luxurious or expensive items, many companies will use the color gold--the color
of wealth, prosperity and affluence. The simple color brown symbolizes
durability, stability and hard work.
Black and White
- Many people think of black as the color of death and white as the
color of innocence. But in marketing and advertising they take on
different meanings. Black is the color of sophistication, power and
class. Black is often used promote a bold and luxurious product. In
advertisements and commercials for luxury cars, almost all the featured
cars are black.
In the advertising world, white is the color of
cleanliness, crispness and simplicity. In a hotel room the bedsheets, towels,
robes and even some comforters are always a crisp white. Many hotels use white
linens because they evoke feelings of cleanliness.
Information from ehow: ‘Important Colors in Advertising a Product’ by Andrea Griffith
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